Strategic public relations is a leap beyond news releases and placements. It has to be.
In today’s world, 140 little characters can bruise or thrust a brand on life support within minutes. Leveraging real-time strategic public relations tactics, PR pros are expected to do some heavy lifting: They must have the muscle to uplift and hold reputations, capture customers’ attention, create and brand content, drive and measure traffic, generate leads that convert to sales and amplify the client’s voice with one hand—and actively engage those audiences on Twitter, Facebook, LinkedIn and Pinterest with the other.
Strategic public relations professionals must play the digital PR game without breaking a sweat. Their demands match any team’s: Players must be agile, with quick hands and feet. In a perfect world, they can play offense as expertly as defense.
The PhoeniX team thrives on the challenge and the partnership with clients who want their communications strategy to keep pace with their competitors’. We help clients map the strategies and tactics that will catapult them from where they are to where they want to be.
Strategic public relations objectives
We share our clients’ goal to win. And we have a goal of our own: to meet or exceed their objectives.
We employ every appropriate digital PR tool—and we are constantly on the lookout for the Next Great Thing that will help our clients compete and win. But although we have a passion for innovation, there is also an important role that our decades of broadcast and print newsroom experience play, particularly in developing brand journalism. Too much brand and not enough journalism can risk credibility and non-placement, and it can stifle sharing and shut down conversations. We are mindful of that as we write.
Curious about how we can uplift your message? View our portfolio. (Note: Some clients’ names and proprietary information may have been deleted; some documents cannot be viewed.)
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